GHANA BEYOND AID vs. POPULACE CONTENT WITH AID

“Let me look after my children now so they can also look after me whiles I am old”. This is one of the most popular sayings from our culture. We are concern about the risk of premature death and the risk that we will live longer than expected but insurance in most cases is not [...]Read More »

ARE INSURANCE CUSTOMERS DEMANDING OR THEY HAVE NOW REALISE THEIR POWER?

Today insurance customers wish they do not step foot in the insurer’s office but also wish to be part of each of the processes. Today customers want the flexibility to achieve their comfortability. If an insurance company fails to understand this, then it would be difficult to satisfy your customers. The question is, how insurance [...]Read More »

Building Public Trust; Role of Insurers

Insurers sell a promise and trust is more important for insurers than any other type of business. An insurance policy is a contract between the insurer and the insured. The contract determines the claims which the insurer is legally required to pay in exchange for payment(s) made by the policyholder, known as the premium.  The [...]Read More »

INSURANCE: INNOVATE OR DIE

INSURANCE; INNOVATE OR DIE   Being Innovative is a key fundamental tool and growth strategy. To penetrate new markets and to increase the existing market share, innovation could be the best strategy. Innovation also provides the company with a competitive edge over other rival companies. Globalization and technological advancement have increased competition among both local [...]Read More »

INSURANCE: Are Brokers still relevant today?

I reminiscence my experience when I was working with Inter Africa Insurance Brokers. One day, I entered a potential client’s office and tried explaining the work we do as insurance brokers and how our activities would benefit him at no extra cost to him. But it appeared dreamlike to him and was full of disbelief [...]Read More »

INSURANCE: Why the public should be interested in the Compulsory Fire Insurance for Commercial Buildings

Have we ever asked ourselves these following questions as citizens of this country? If we enter a shopping mall or mart and get hurt as a result of fire or other events, whose responsibility is it to take care of us? Whose responsibility is it when we send our children to schools especially the private [...]Read More »

Can Ghana work? A look into INSURANCE

Only this time, we have learned that it will not be giants like Nkrumah and Kenyatta who will determine Africa’s future. Instead, it will be you - the men and women in Ghana’s Parliament, and the people you represent. Above all, it will be the young people - brimming with talent and energy and hope [...]Read More »